June 23, 2022 admin

The Value of Video in SEO

Did you know that video can help improve the ranking of your website in the Google search results, leading to more visitors?

Here are some of the key ways it does so.

  • More clickable search listings

When Google shows a video thumbnail next to a listing in its search results (which it does for 26% of results), those listings are clicked more often than the listings that contain only text. Your video-enhanced listing is bigger, more varied and more appealing to people browsing.

  • More time on site

Google wants to point visitors to websites that are relevant to what a person has searched for. One of the main ways it judges relevance is how long people spend on a site. Research by Wistia found that video kept people on a page for almost 50% longer. When you have good quality videos appearing on different pages, that can add up to several more minutes spent on your site.

  • More engagement

As well as time on site, another sign that a website is relevant to users is that they engage with the content. Clicking on a video is an example of engaging with a website, and if it leads to an additional action, such as completing a contact form or downloading a brochure, that provides additional website engagement.

  • Mobile responsiveness

Google values sites that are responsive to the needs of mobile users. Many mobile users prefer to consume video over text. Punchy, short, relevant video can give people the information they need in their preferred format.

In addition to making your website more appealing to search engines, video builds trust with site visitors, takes away any anonymity about who you are and makes it more likely they’ll get in touch.  

So what should you do next?

Speak to us to come up with an affordable plan to bring video to your website. We will work with you to identify the right video content to create. You might like to create one video for your homepage, or short snippets of video for your services, about and other key pages. We will then film, edit and upload the video(s) to help improve the performance of your website. Stand out from your competitors with video that brings your website message to life. And gone are the days when video was a multi-thousand dollar investment. You can create professional video content from as little as $550 and we can upload it from as little as $75, depending on the number of pages that need updating.

Contact us today for a free, no obligation conversation about improving your website’s performance through video.

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