BAKER STREET MARKETING LATEST NEWS AND INFORMATION

FROM THE BLOG

Young happy cute business woman sit indoors in home office using laptop computer
Young happy cute business woman sit indoors in home office using laptop computer

5 Things to Consider Before Using Google Ads

Google Ads can be a very effective way to bring in leads and sales. Based on our own experience, small businesses in Brisbane that are well suited to the platform could bring in over a hundred calls, purchases or enquiries per month.

But what makes a business ‘well suited’ to Google?

Here are 5 questions to consider before you begin a Google Ads campaign.

  1. Are enough people searching for your product or service on Google? If you have a new device, app or niche service you may find that not that many people are actually searching for what you sell. Google Ads’ keyword planner can help you see how many people are searching for particular keywords per month in a given geographic area. Google Trends  (https://trends.google.com/trends/?geo=AU) can also help you see whether people’s search for your product of service has increased or decreased in the years and months up till now. As well as using the above tools, search for what you do on Google. If no one else is advertising, chances are Google Ads aren’t effective for those in your industry.

  2. Are you charging enough? You may pay $2 for an ad click on Google or you may pay $10 or more. Make sure your product or service sells at a high enough price to justify the cost you pay for your traffic. In order to work out your break even point, you’ll need to know what percentage of those who click on your ads end up becoming customers, so be ready to track that.

  3. Do you target a wide enough area to pay for traffic? Are you a personal trainer or a dog walker who only works within a 5 km radius of your home? It could be that your target location limits the number of customers you can reach, which in turn makes it hard for you to justify the costs of running a Google Ads campaign.

  4. Does your business compare well with its rivals? People who click on your ad are likely to look at your competitors too. Does your website and what you’re offering make it likely they’ll choose you over the other options? Try to make your website and offer to customers compelling so that they do. That doesn’t mean you have to be the cheapest. But you should strive to offer the most value.

  5. Can you put in the time and money to work out what ads and keywords are working and which are not? When setting up your Google Ads campaigns you’ll target what you believe to be the right keywords and write a range of ads you believe will work. But your initial intuitions could be wrong. Until you start your campaign, you won’t know which ads and keywords actually convert into customers and which don’t. You need to put the time in to gather that information and optimise your campaign accordingly. Be ready to commit at least two to three months to this process. The good news is, once you know what works you can repeat it long term and scale it up to bring in more leads.

Google Ads can be a very effective way to bring in a large volume of leads to your business. However, any one of the above 5 factors could get in the way of your campaign’s success. By considering them, you can start your campaign with realistic expectations and give it the best chance of working.

Need help assessing your suitability for Google Ads?

We can help you determine whether your business is suitable for Google Ads, taking into account the above factors. We can also set up a Google Ads campaign that is targeted towards your audience and helps you stand out from your competitors on Google. This includes writing persuasive ads and adapting your landing pages to encourage your visitors to take action. It also involves constantly testing and optimising every element of your campaign to make sure you get the best result.

Contact us today for a free consultation.

Signs your website needs a facelift

Your website is the online face of your business. It’s often the first point of contact for customers, and therefore your opportunity to make a lasting first impression. Think of your website like your car. Without it, navigating your daily life would likely be much more difficult. And, to keep it running well it needs regular attention and servicing. Today, investing in your website should be one of your top business priorities. A well-managed website will contribute enormously to the success of your business or brand.

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Tips and tricks for making your own videos look more professional!

Content is King in the Marketing world, and Video is one of the most engaging forms of content you can get. Obviously there are professional videographers who shoot amazing things, but there are many situations where shooting your own video is necessary. We’ve put together some tips and tricks as to how you can make sure that this video content still looks slick, professional and gets your message across, even if you’re shooting it on your phone! These tips also apply to things like zoom calls/interviews, and can help you make the most of this new normal of all things video conferencing.

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The power of a Brand Book, and why every Brand should have one

And no, we don’t just mean a logo.

Every business has a brand, whether they mean to or not. Some may think the extent of their brand is their company name and logo. Others may have a 50-page document that was created 5 years ago and sits at the bottom of the drawer. All of these businesses most likely have a brand style, tone and personality ingrained in their everyday work, however they may have not yet identified it or figured out how to use it to their advantage. Read more

Video Marketing
Video Marketing

How to Make Video Work For You

One of the best ways to stand out from your competitors, capture attention and win new customers is to do video well. If you look at the websites of dentists, doctors, financial planners, lawyers and so many other professions dominated by small to medium sized businesses you will see a mountain of text, iStock imagery and layouts that are 5 – 10 years past their use by date.

A crafty video strategy will see you pop out of this bland background and appear more trustworthy, open, likeable and credible than your competitors.

So, how do you get started?

Here are some tips.

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CONTENT MARKETING WORKS

  • Year on year growth in site traffic is 7.8 times more for content marketing leaders than followers.

  • Content marketing costs on average 62% less than traditional marketing.

  • Content marketers enjoy an average 5x higher conversion rate than non-content marketers

  • 78% of Chief Marketing Officers believe custom content is the future of marketing.

    Source: neilpatel.com

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Avoid these mistakes and bring in more affordable leads with Adwords

ADWORDS IS AN EXCELLENT WAY TO BRING IN LEADS FOR MANY BUSINESSES – IF IT’S SET UP AND RUN CORRECTLY!

If you’re not familiar with Adwords, it’s the group of ads that appear when you search for a product or service on Google (or on websites where Google places ads). Advertisers pay when their ads are clicked on and costs can very from a few cents per click to $50 or more depending on how competitive your industry is and how well your campaign is set up. Read more

Close-up of secretary’s hands doing paperwork
Close-up of secretary’s hands doing paperwork

How to Write So People Listen

Speak, don’t write.

If you want your writing to be interesting, act like you’re speaking, not writing. And put that on the page. Wait – can you start a sentence with and?! Yes. Because from now on, we’re going to write the way we speak.

Here’s this issue. Most people write according to rules that are fine for school English assignments with little at stake – but near useless in your effort to catch the attention of a busy customer. Read more