BAKER STREET MARKETING LATEST NEWS AND INFORMATION

FROM THE BLOG

Planning is the key to success

The New Year is fast approaching and 2023 will be here in a blink. A new year, a new start and fresh opportunities. It is a time to reset, realign and look ahead. After all, they do say planning is the key to success. So, let’s take this opportunity to look at the new year and develop a strategic marketing plan to help your brand succeed in 2023.

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How to Make Your Keywords Sound Sexy

You’ve done your research on the most popular keywords people use to find your business on Google.

  • Plumber Brisbane
  • Foot doctor Redcliffe.
  • Nursing jobs aged care.

These are fine sounding phrases to throw at a bot, but can you really use them with a human reader? “At Pipes and Co, we are a plumber Brisbane that helps fix problems fast.” Doesn’t sound great, right? So what’s the solution to making the keywords you want to rank for sound a bit more palatable?

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Close up color image depicting a cross section of a freshly baked and iced rainbow layer sponge cake on display at a food market. Room for copy space.
Close up color image depicting a cross section of a freshly baked and iced rainbow layer sponge cake on display at a food market. Room for copy space.

How to Segment and Market More Effectively To Your Customers

Let’s start at the beginning, what is market segmentation?

It’s the practice of identifying sub-groups in your customer base who share meaningful characteristics in common. For instance, if you’re a financial planner you may group people by age: young professionals, mid-career and pre-retirement. These groups will likely have different financial needs as they move towards retirement, and you would market to them differently.

Market segmentation involves adapting your marketing to the unique needs of the different groups who buy from you, rather than delivering a generic message and offer to all groups. The result is more sales, loyalty and engagement.

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Young happy cute business woman sit indoors in home office using laptop computer
Young happy cute business woman sit indoors in home office using laptop computer

5 Things to Consider Before Using Google Ads

Google Ads can be a very effective way to bring in leads and sales. Based on our own experience, small businesses in Brisbane that are well suited to the platform could bring in over a hundred calls, purchases or enquiries per month.

But what makes a business ‘well suited’ to Google?

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Signs your website needs a facelift

Your website is the online face of your business. It’s often the first point of contact for customers, and therefore your opportunity to make a lasting first impression. Think of your website like your car. Without it, navigating your daily life would likely be much more difficult. And, to keep it running well it needs regular attention and servicing. Today, investing in your website should be one of your top business priorities. A well-managed website will contribute enormously to the success of your business or brand.

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