The New Year is fast approaching and 2023 will be here in a blink. A new year, a new start and fresh opportunities. It is a time to reset, realign and look ahead. After all, they do say planning is the key to success. So, let’s take this opportunity to look at the new year and develop a strategic marketing plan to help your brand succeed in 2023.
You’ve done your research on the most popular keywords people use to find your business on Google.
- Plumber Brisbane
- Foot doctor Redcliffe.
- Nursing jobs aged care.
These are fine sounding phrases to throw at a bot, but can you really use them with a human reader? “At Pipes and Co, we are a plumber Brisbane that helps fix problems fast.” Doesn’t sound great, right? So what’s the solution to making the keywords you want to rank for sound a bit more palatable?
Let’s start at the beginning, what is market segmentation?
It’s the practice of identifying sub-groups in your customer base who share meaningful characteristics in common. For instance, if you’re a financial planner you may group people by age: young professionals, mid-career and pre-retirement. These groups will likely have different financial needs as they move towards retirement, and you would market to them differently.
Market segmentation involves adapting your marketing to the unique needs of the different groups who buy from you, rather than delivering a generic message and offer to all groups. The result is more sales, loyalty and engagement.
The COVID pandemic continues to affect us all in one way or another. With lockdowns becoming a part of life for the foreseeable future, it’s important to continue to communicate with your customers and clients throughout. Even though life as we know it often comes to a halt, that doesn’t mean communication should too. But what should you be saying?
Your website is the online face of your business. It’s often the first point of contact for customers, and therefore your opportunity to make a lasting first impression. Think of your website like your car. Without it, navigating your daily life would likely be much more difficult. And, to keep it running well it needs regular attention and servicing. Today, investing in your website should be one of your top business priorities. A well-managed website will contribute enormously to the success of your business or brand.
Content is King in the Marketing world, and Video is one of the most engaging forms of content you can get. Obviously there are professional videographers who shoot amazing things, but there are many situations where shooting your own video is necessary. We’ve put together some tips and tricks as to how you can make sure that this video content still looks slick, professional and gets your message across, even if you’re shooting it on your phone! These tips also apply to things like zoom calls/interviews, and can help you make the most of this new normal of all things video conferencing.