Your website is the online face of your business. It’s often the first point of contact for customers, and therefore your opportunity to make a lasting first impression. Think of your website like your car. Without it, navigating your daily life would likely be much more difficult. And, to keep it running well it needs regular attention and servicing. Today, investing in your website should be one of your top business priorities. A well-managed website will contribute enormously to the success of your business or brand.
Content is King in the Marketing world, and Video is one of the most engaging forms of content you can get. Obviously there are professional videographers who shoot amazing things, but there are many situations where shooting your own video is necessary. We’ve put together some tips and tricks as to how you can make sure that this video content still looks slick, professional and gets your message across, even if you’re shooting it on your phone! These tips also apply to things like zoom calls/interviews, and can help you make the most of this new normal of all things video conferencing.
And no, we don’t just mean a logo.
Every business has a brand, whether they mean to or not. Some may think the extent of their brand is their company name and logo. Others may have a 50-page document that was created 5 years ago and sits at the bottom of the drawer. All of these businesses most likely have a brand style, tone and personality ingrained in their everyday work, however they may have not yet identified it or figured out how to use it to their advantage.
One of the best ways to stand out from your competitors, capture attention and win new customers is to do video well. If you look at the websites of dentists, doctors, financial planners, lawyers and so many other professions dominated by small to medium sized businesses you will see a mountain of text, iStock imagery and layouts that are 5 – 10 years past their use by date.
A crafty video strategy will see you pop out of this bland background and appear more trustworthy, open, likeable and credible than your competitors.
So, how do you get started?
Here are some tips.
Year on year growth in site traffic is 7.8 times more for content marketing leaders than followers.
Content marketing costs on average 62% less than traditional marketing.
Content marketers enjoy an average 5x higher conversion rate than non-content marketers
78% of Chief Marketing Officers believe custom content is the future of marketing.
ADWORDS IS AN EXCELLENT WAY TO BRING IN LEADS FOR MANY BUSINESSES – IF IT’S SET UP AND RUN CORRECTLY!
If you’re not familiar with Adwords, it’s the group of ads that appear when you search for a product or service on Google (or on websites where Google places ads). Advertisers pay when their ads are clicked on and costs can very from a few cents per click to $50 or more depending on how competitive your industry is and how well your campaign is set up.
Speak, don’t write.
If you want your writing to be interesting, act like you’re speaking, not writing. And put that on the page. Wait – can you start a sentence with and?! Yes. Because from now on, we’re going to write the way we speak.
While marketing is getting more sophisticated, the folksy wisdom about not putting lipstick on a pig holds true more than ever.
You can have the most advanced copy, beautiful imagery and finely targeted media buying. However, if your offer is weak or generic, your campaign is not likely to be successful. So before you undertake any marketing, think about WHAT you’re offering and how it compares to other alternatives in your marketplace. Don’t assume the offer is what it is and it’s marketing’s job to dress up and sell it. Put as much energy and thought into your offer as you do your marketing. Split test different offers and continually refine them based on real sales data gathered from your marketing channels.