One of the best ways to stand out from your competitors, capture attention and win new customers is to do video well. If you look at the websites of dentists, doctors, financial planners, lawyers and so many other professions dominated by small to medium sized businesses you will see a mountain of text, iStock imagery and layouts that are 5 – 10 years past their use by date.
A crafty video strategy will see you pop out of this bland background and appear more trustworthy, open, likeable and credible than your competitors.
So, how do you get started?
Here are some tips.